Treat the image in much the same way as you would a flat color, and test the colors in your image against the colors of your content. To ensure all readers get the value of content overlaid on background imagery, it’s important to be mindful of contrasts. When thinking about implementing background imagery, there are some design considerations worth taking into account. Source: Really Good Emails Design considerations Source: Really Good EmailsĪnimated GIFs can also be used as background images, like this example from Adobe Stock, promoting festive collections with hero content including live text and a CTA button placed on top of the animated background. Over the top of this image, they have an animated GIF with transparent background, and live text in the body area. View this email in Litmus BuilderĬhipotle placed a jumbo background image behind this impactful jumbo hero and body area, including product photography and a line pattern. The pattern they feature echoes the background found in the product. Source: Really Good Emailsįigma added a subtle repeating background pattern to the body of this email, introducing us to their new whiteboard product. Uplers used a background image to highlight a discount on their services, with a coupon image placed behind a coupon code. Miro placed a background image containing shapes behind their hero section, drawing attention to the email’s main headline and messaging, which is overlaid using live text. Creative ways brands are using background images Using live HTML text on top of a background image, instead of including that text as part of the image, means your message is readable when images are turned off, making this a great technique for creating better, more accessible HTML emails.Īside from helping to create campaigns that provide a better reading experience, background images also offer a wealth of design possibilities, setting your campaign apart from the competition. Unlike other images, where only the image itself can exist in that space, background images provide layering possibilities, so you can have extra images, text, or calls-to-action (CTAs) existing within that same space. The major benefit of using background images is they allow you to place additional HTML content on top of them. Instead of being a main focal point of the email, like a hero image, they are more often subtle and complementary to the other content in the campaign. ![]() What are background images? (And what’s the point?)īackground images are images that are applied to the background of, or behind, an element. They’re unexpected and add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks but are incredibly easy to pull off. ![]()
0 Comments
Leave a Reply. |